Saturday, December 19, 2009

Remington Joins United Autosports Team

FIA GT3 European Championship Entry to Promote Famed Shaver Brand

ZIONSVILLE, IN (December 18, 2009) – Remington shavers, a lead brand of
Atlanta–based Spectrum Brands will be a sponsor of the debut United Autosports race team, it was announced today.  The American-owned team operating from the U.K. will place prominent Remington Shaver signage on one of its two factory assisted Audi R8 LMS race cars.   

The entry to be co-driven by United Autosports co-owner American Zak Brown and Pablo Perez Companc will prominently carry the Remington brand logo on its upper door and nose.  Driver and crew uniforms, select team race equipment and marketing materials will likewise incorporate the Remington brand.  Beyond signage, Remington is afforded team-provided trackside hospitality for its guests and the right to feature the race team and its drivers in advertising and promotional materials.

“As an American consumer, I’m personally familiar with the quality and popularity of Remington shavers,” said Brown. “I’m looking forward to applying the assets of the United Autosports team to promote the Remington shaver line across Europe.”

The United Autosports affiliation is not the first Remington sponsorship foray in sports car racing. The brand had previously backed a Cadillac race team in North America’s SCCA Pro Racing SPEED World Challenge.

“In general, FIA GT racing is a highly evolved and sophisticated type of racing,” stated Brown.“It features many of the world’s legendary sports car manufacturers and attracts premium quality brands as sponsors.  Given that positioning, and the growing popularity of the GT3 series across Europe, Remington shavers will enjoy a highly viable platform to effectively reach new consumers within its target audience.”


United Autosports is a U.S.-owned professional auto racing team and motorsports development business based in Yorkshire, England. In 2010, United Autosports features a two-car Audi R8 LMS team in the FIA European GT3 series and single-car Ginetta Cup entry. It will additionally prepare and field a fleet of historic racecars for Historic Motorsports Productions “Legends of Motorsports” events in North America.

Spectrum Brands is a global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, included in its portfolio of widely trusted brands are Rayovac(R), Remington(R), Varta(R), Tetra(R), Marineland(R), Nature's Miracle(R), Dingo(R), 8-In-1(R), Spectracide(R), Cutter(R), Repel(R), and HotShot(R). Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Headquartered in Atlanta, Georgia, Spectrum Brands generates annual revenue from continuing operations in excess of $2 billion.

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