JPSK Sports retains Just Marketing International for world-class motorsports facility
Indianapolis, London/New Delhi: 4 June 2010 – Just Marketing International (JMI), the global leader in motorsports marketing, has been appointed by JPSK Sports Private Limited to provide strategic and consultancy services for the commercial development of the Jaypee Group Circuit, the venue that will host the inaugural Formula 1™ Indian Grand Prix in 2011.
JPSK Sports, which has secured the long-term rights to the Formula 1™ Indian Grand Prix, is a division of the Jaypee Group and the appointment of JMI comes as the promoter increases its strategic planning for the new venue, alongside its continuing preparations for the F1 event in 2011.
The company is constructing a world-class motorsports facility near Greater Noida, about 40 kilometres outside New Delhi, as part of Jaypee Sports City. The Formula One circuit occupies its own area on a 2,500 acre site, which includes a 100,000-seater international cricket stadium and, in future phases, will also feature world-class hockey, soccer and tennis facilities.
JMI will provide strategic counsel in developing a motorsports facility plan and support JPSK Sports in optimising return-on-investment for both the venue and the events staged at the complex, including the Grand Prix.
"JMI comes to us highly recommended by global leaders in motorsports," commented Mark Hughes, Vice President of Operations for JPSK Sports. "The agency's experience, relationships and insider knowledge, combined with a thorough and broad understanding of the commercial landscape of motorsports and sponsorship, will be invaluable to us as we launch this ambitious venture."
"India is an important market with significant potential for motorsports," said Tom Moser, EVP Strategy for JMI. "We are delighted to form this relationship with JPSK Sports and the Jaypee Group and to partner with the prominent Gaur family."
ABOUT JUST MARKETING INTERNATIONAL (JMI)
Just Marketing International is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business.
JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages more than $300 million in annual motorsports investments.
JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, FXDD, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IZOD IndyCar Series, GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.
ABOUT JPSK SPORTS AND JAYPEE GROUP
Jaypee Group is a well diversified infrastructure and industrial conglomerate with an annual turnover in excess of Rs. 6500 Crores. The group has made its presence in various sectors like hydro power, cement, hospitality, real estate & educational institutions and was founded in 1957 by Jaiprakash Gaur, who continues to guide the group today.
Jaypee Group is building significant infrastructure in India which includes development of world-class leisure and sporting facilities throughout India.
JPSK Sports Pvt. Ltd. is developing a greenfield state-of-the-art sports complex, Jaypee Greens Sports City, a diverse, progressive, vital community spread over 2500 acres and comprising an international motorsports track, ICC standard cricket stadium and other sports facilities, commercial zone, educational facilities, medical facilities and numerous recreational options along with residential districts with related integrated support infrastructure and auxiliary facilities. For more information, please visit www.jalindia.com.